Let's be honest. MLB wives have matching sundresses and a charity auction. NBA wives have a group chat about being traded to Utah. NFL wives have LLCs, licensing deals, SI covers, and stadiums named after their ideas.
Football wives have always been a different species. Historically hotter? Absolutely. But now they're historically more dangerous — in business.
Here are the 2026 power players actually building empires off the sideline:
1. Kristin Juszczyk — The Fashion Disruptor
Wife of Kyle Juszczyk, FB, San Francisco 49ers
Instagram: https://www.instagram.com/kristinjuszczyk
Business: Off Season — https://www.instagram.com/offseasonbrand
Started in 2020 cutting up Kyle's jerseys on her kitchen floor because NFL women's apparel looked like it was designed by a JV equipment manager. Fast forward to 2026: co-founded Off Season with Good American's Emma Grede, landed an official NFL x Fanatics licensing deal, sold out puffer vests for five teams, dressed Taylor Swift, Brittany Mahomes, and Simone Biles, expanded into WNBA collections, and is now doing Team USA for the Winter Olympics. She turned a game-day panic into a fashion house. Iconic.
2. Brittany Mahomes — The Owner
Wife of Patrick Mahomes, QB, Kansas City Chiefs
Instagram: https://www.instagram.com/brittanylynne
Business: Brittany Lynne Fitness + KC Current Co-Owner
Former pro soccer player in Iceland who came back and built Brittany Lynne Fitness in 2019. Then she did what no WAG had done before — became a pro sports owner. Co-owner of the KC Current and the driving force behind CPKC Stadium, the first stadium in the world built specifically for a women's pro team. February 2026 SI Swimsuit digital cover model, OWYN protein partner, WHOOP athlete, and mom of three. She doesn't sit in a suite, she owns the suite.
3. Claire Kittle — The Wellness Assassin
Wife of George Kittle, TE, San Francisco 49ers
Instagram: https://www.instagram.com/clairekittle
Business: Claire Till Fitness
D1 basketball player turned barre assassin and founder of Claire Till Fitness. While other influencers sell detox tea, Claire sells actual pain. She and bestie Kristin Juszczyk launched their YouTube series "Wife'd Up, Mic'd Up!" to document the 2025 season, and in February 2026 she made her SI Swimsuit digital cover debut. Caption from Brittany Mahomes: "HOTTTT🔥🔥." Comment from her husband George: "Woof." Same.
4. Olivia Culpo — The Mogul Mom
Wife of Christian McCaffrey, RB, San Francisco 49ers
Instagram: https://www.instagram.com/oliviaculpo
Still a 49er — 10th season, 5th in San Francisco, 2025 Comeback Player of the Year after going for 1,202 rushing and 924 receiving. Olivia was Miss Universe 2012 and parlayed that crown into restaurants, TV, acting, and brand deals.
Her 2026 business is motherhood as a media empire. Welcomed daughter Colette in July 2025, announced baby No. 2 in a joint Instagram maternity shoot on her birthday in May 2026: "Best birthday gift ❤️ Baby #2 coming soon 🥹" — and the comments included Kyle Juszczyk calling dibs on goddaughter duty. She's turned family content into Fortune content.
5. The Cautionary Tale: Sarah Jane Ramos
The One That Got Away
Ex-fiancée of Dak Prescott, QB, Dallas Cowboys
Instagram: https://www.instagram.com/sarahjane
We have to include her because you called it — Dak and Sarah Jane are officially done. After dating since fall 2023, getting engaged in October 2024, and having two daughters, Margaret Jane "MJ" (2024) and Aurora (May 2025), they canceled their Lake Como wedding scheduled for April 10, 2026.
Per court filings in March 2026, the split happened after their joint bachelor/bachelorette party in the Bahamas, with Prescott filing for joint managing conservatorship
More "WAGS" coming soon....